From ppc.land
Xumo-PubMatic alliance expands programmatic CTV advertising capabilities
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New partnership enables advanced programmatic advertising across Xumo's streaming platform, reaching viewers through PubMatic's technology.
#ctv #Streaming #advertisingtech #digitalmarketing #programmaticadvertising
on Dec 5
From ppc.land
Fubo launches interactive CTV Ad Formats with 47% higher purchase intent rate
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Fubo introduces four new interactive Connected TV ad formats, including transactional and gamified ads, driving higher engagement.
#ctv #fubo #advertising #interactiveads #digitalmarketing
on Nov 18
From ppc.land
Adlook partners with FreeWheel to expand premium CTV and video ad inventory access
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Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.
#ctv #adtech #digitalmarketing #videoadvertising #programmaticadvertising
on Dec 5