From sparktoro.com

2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360. - SparkToro

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Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in

#seo #study #google #webdev #openweb #SmallWeb #business #findings #indieweb #development

8h ago