From ppc.land
Microsoft Advertising Platform integrates with Mediaocean for automated orders
1 1
New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.
#ppc #mediaocean #digitalmarketing #marketingautomation #microsoftadvertising
on Dec 8
From ppc.land
Google Analytics adds manual ad content support to custom channel groups analysis
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Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.
#ppc #adtracking #googleanalytics #digitalmarketing #marketinganalytics
on Dec 1
From ppc.land
Google AdSense unifies first-party cookie controls in major platform update
1 2
Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.
#ppc #Cookies #advertising #googleadsense #digitalmarketing
on Nov 26
From ppc.land
Google's agency relations deteriorate as reps make unauthorized account changes
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Digital agencies report aggressive tactics and unauthorized modifications by Google representatives, straining platform partnerships.
#ppc #google #advertising #agencyrelations #digitalmarketing
on Nov 24
From ppc.land
New Google Analytics Cost Data Import
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Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.
#ppc #costdata #googleanalytics #digitalmarketing #marketinganalytics
on Nov 20
From ppc.land
Google introduces 7-Day warning period for Customer Match policy violations
1 1
Google updates Customer Match policy to include grace period before account suspensions, focusing on user experience protection.
#ppc #google #adpolicy #customermatch #digitalmarketing
on Nov 11
From ppc.land
1 1
Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.
#ppc #adfraud #clickfraud #digitaladvertising #marketinganalytics
on Nov 10