From x.com

3rd-Party Brand Safety Measurement Is Now Live

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Our brand safety measurement solutions with industry leaders DoubleVerify and Integral Ad Science are now generally available to advertising customers based in the US.

#x #business #SocialMedia #advertising #partnerships #themoreyouknow

on Sep 5

From socialmediatoday.com

DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety

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DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score. 

#x #business #SocialMedia #advertising #partnerships #themoreyouknow

on Sep 5

From variety.com

Twitter Tries to Lure Advertisers Back With New Brand Safety Partnerships

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Twitter inked deals with DoubleVerify and IAS aimed at giving advertisers tools to quantify and analyze the brand safety of ad campaigns.

#x #business #SocialMedia #advertising #partnerships #themoreyouknow

on Sep 5