From adtothebone.com
Up, up and away! - Clayton Hove's Ad to the Bone
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Magazine ad for Otis Elevator Company found in the March 12, 1975 issue of U.S. News & World Report. A vision of the future from the world’s largest manufacturer of vertical transportation systems. “Vertical transportation systems” is all well and good, but I prefer “hoisting machinery“. Also of...
on Apr 16
From adtothebone.com
Are you up to snuff? - Clayton Hove's Ad to the Bone
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A serious ad for Alka-Seltzer found in a joke booklet. Year unknown but perhaps the late-1930s? The origin and history of Alka-Seltzer Elsa sniffs it through a cane on a supersonic train. The ad copy: WHen YOU Have a COLD “Thats (sic) right Jim. I’m glad you’re taking my advice.” Have You Tried...
on Apr 1
From adtothebone.com
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A collection of retro and vintage ads, random randomness and curious curiosities curated by Clayton Hove.
on Mar 21
From adtothebone.com
The Fresher Refresherererer - Clayton Hove's Ad to the Bone
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1960-1961 magazine ad for Royal Crown (RC) Cola, found in an auction lot of magazine cuttings Royal Crown Cola was introduced in 1905. RC enjoyed a 10% market share in 1970. The ad copy: Royal Crown Cola The Fresher Refresher Up to date! The new-day cola with the refreshing difference tastes...
on Mar 1
From adtothebone.com
Soft and flabby mouth-muscles? - Clayton Hove's Ad to the Bone
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Magazine ad for Wrigley’s Double Mint Chewing Gum found in the December 1930 issue of Delineator. Wrigley’s introduced Doublemint in 1914, the third flavor produced by after Spearmint and Juicy Fruit. The name “Doublemint” came from the double distillation process used in producing the mint...
on Feb 19
From adtothebone.com
“Big bubbles. No troubles.” — Sir Mix-a-Lot (attributed) - Clayton Hove's Ad to the Bone
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What a great way to introduce a new brand. Look at the sheer amount of copy in this comic book ad aimed at kids! The copywriter even got “akimbo” and “dadgum” approved! Wowie-zowie! I’m impressed. Note: I had no idea Hubba Bubba was available in mint flavor back in 1980. The ad copy: Gumfighting Do’s […]
on Dec 30
From adtothebone.com
The thresher of the period and a mystery for the ages. - Clayton Hove's Ad to the Bone
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I stayed out of the bidding on a few auction items I wanted, but eventually managed to land this sweet Aultman & Taylor thresher advertising poster as my 2nd and last North Star auction win of the day. It has a pretty savage old-timey insult on their competition I liked, calling them “superior to the […]
on Dec 1
From adtothebone.com
It will never turn a man into a disaster. - Clayton Hove's Ad to the Bone
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Found in the October 1969 issue of Golf Digest. A Brief History of the Talon Zipper Company The ad copy: What will you be getting ready to do the next time your zipper breaks? Because the Talon Zephyr nylon zipper is designed not to pop, jam, slip, or slide, it will never turn a man […]
on Oct 22
From adtothebone.com
“slayer of whirring mallard and lumbering goose” - Clayton Hove's Ad to the Bone
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Found on the back cover of Forest and Stream magazine, March 1921. The Story of Evinrude Outboard Motors Hey, do you remember the name of the dragonfly in Disney’s The Rescuers? The ad copy: “BUDDIES” of Lake and Stream Your pals of the Great Outdoors! Your pet rods and reels, conquerors of many...
on Aug 8
From adtothebone.com
The place to be. - Clayton Hove's Ad to the Bone
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I consider myself lucky for having had two formative and cool jobs before careening into the advertising agency world. One was at a record store — Budget Tapes and Records (’86-’89) — followed by Kinko’s Copies (’89-’95). (I’m ignoring the horrifying month of selling Sears maintenance agreements...
on Jul 18
From adtothebone.com
Outsmarted by Smart Car - Clayton Hove's Ad to the Bone
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(Some brands play better in the social media playground than others, part 2) There I was on Twitter, not minding my own business, when along came a response to one of my tweets that not only made my day, but made me rethink my perception of the Smart brand. Plus, they threw in a handy […]
on Jun 25