From contentmarketinginstitute.com
How Caspian Studios Brought Fiction to B2B Content
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A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.
#analytics #marketing #performance
18h ago
From contentmarketinginstitute.com
27 Definitions for Effective Content Marketing Measurement
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In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.
on Wed, 12PM
From contentmarketinginstitute.com
How To Optimize Content Organization for 2025
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Your brand's content should be more than an information resource. It should be a path to further exploration and “best next” experiences. To achieve that goal, try organizing your content based on intent, authority, internal context, and external context. Here's how.
on Tue, 12PM
From contentmarketinginstitute.com
Will SearchGPT Whack Google Where It Counts?
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OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?
on Fri, 12PM
From contentmarketinginstitute.com
Bad Content Ideas: What To Do When You Can’t Say No
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Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a better idea with big success potential.
on Nov 7
From contentmarketinginstitute.com
Influencer Marketing: The B2B Game Plan for Success
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To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.
on Nov 6
From contentmarketinginstitute.com
Why You Need People To Manage the Meaning of AI Content
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If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).
on Nov 5
From contentmarketinginstitute.com
How To Find the Truth in Data and Marketing Analytics
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Racehorse American Pharoah had left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.
on Nov 4
From contentmarketinginstitute.com
Semrush's Acquisition Reinforces the Value of Owned Media
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Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?
on Nov 1
From contentmarketinginstitute.com
7 Bright Ideas To Help Your Content and Marketing Shine in 2025
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Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.
on Oct 31
From contentmarketinginstitute.com
How Salesforce Blazed Award-Winning Content Trail for Sales Pros
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Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.
on Oct 30
From contentmarketinginstitute.com
3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025
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It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.
on Oct 29
From contentmarketinginstitute.com
Don’t Settle for This in Your 2025 Marketing
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As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different.
on Oct 25
From contentmarketinginstitute.com
Content Score: How To Assess Performance
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Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.
on Oct 24
From contentmarketinginstitute.com
B2B E-Commerce: How To Plan Content To Support Digital Sales
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In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?
on Oct 23
From contentmarketinginstitute.com
Embrace the Valuable Friction Between Creativity and Tech
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Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.
on Oct 22
From contentmarketinginstitute.com
Data Standards for Marketing Are a Must, But Few Brands Have Them [Research]
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New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.)
on Oct 18
From contentmarketinginstitute.com
Why You Have To Care Enough To Send the Very Best in B2B Marketing
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B2B marketing is more than an intellectual puzzle to solve. To succeed, you have to know and care about the people you’re creating marketing for — and also the products and services your brand creates. Here’s why.
on Oct 17
From contentmarketinginstitute.com
10+ Overlooked Tools To Improve Your MarTech Stack
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Explore 15+ marketing technology tools (digital, analog, and other) to support your 2025 content strategy recommended by Content Marketing World 2024 speakers.
on Oct 17
From contentmarketinginstitute.com
B2B Content Marketing Trends 2025 [Research] | CMI
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What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
on Oct 10
From contentmarketinginstitute.com
Set Your 2025 Content Strategy Before Buying New Tech — Here's Why
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Don't let the allure (or dread) of new tools distract you from planning a rock-solid strategy focused on the content experiences throughout the buyer journeys. Then, choose the tech to support it. Robert Rose explains how.
on Oct 8
From contentmarketinginstitute.com
How IBM Uses Data To Power Account-Based Marketing Strategy
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IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework that leads to conversion rates twice as better than the average.
on Oct 7
From contentmarketinginstitute.com
Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)
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Google’s NotebookLM takes AI-generated summaries to the next (audio) level. But does it really deliver something that different from all the other AI tools?
on Oct 4
From contentmarketinginstitute.com
5 Things Content Marketers Shouldn’t Be Afraid of Doing
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Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.
on Oct 3
From contentmarketinginstitute.com
Award-Winning Content for TMRW
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What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.
on Oct 2
From contentmarketinginstitute.com
The Marketing Career Path Is Crumbling. What Comes Next?
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Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent. But you can help shape the modern marketing career ladder. Robert Rose explains.
on Oct 1
From contentmarketinginstitute.com
Where LinkedIn's AI Move Went Wrong
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LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
on Sep 27
From contentmarketinginstitute.com
How To Find Your Way Through the Marketing Analytics Maze
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Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
on Sep 26
From contentmarketinginstitute.com
How To Transform a Corporate Blog Into an Award-Winning Website
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B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
on Sep 25
From contentmarketinginstitute.com
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
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Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
on Sep 20
From contentmarketinginstitute.com
Why AI in Demand Generation Is No Knight In Shining Armor [Research]
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New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
on Sep 17
From contentmarketinginstitute.com
MAICON Highlights: Determining the Role of AI in Marketing
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Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.
on Sep 13
From contentmarketinginstitute.com
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
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Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
on Sep 12
From contentmarketinginstitute.com
3 Sound Ideas for Building Audio Into Your Content Strategy
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Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.
on Sep 11
From contentmarketinginstitute.com
Why Data-Driven Personalization Is So Hard (and How To Make It Easier)
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You know the value that data provides to personalizing the customer experience. But you face data roadblocks at your organization. Learn more about the hurdles and what the marketing team can do to jump them.
on Sep 9
From contentmarketinginstitute.com
How To Create a Video Strategy for Now and the Future
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Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
on Sep 5
From contentmarketinginstitute.com
8 Ways To Ensure That Your Content Is Accessible
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Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.
on Sep 4
From contentmarketinginstitute.com
To Gate or Not to Gate? Is That Really the Question?
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Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
on Sep 3
From contentmarketinginstitute.com
AI-Assisted Search Will Change the Pay-To-Play Games for Marketers
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Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.
on Aug 30
From contentmarketinginstitute.com
Content Governance Is a Must for Successful Content Strategy
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Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?
on Aug 28
From contentmarketinginstitute.com
How To Rise Above the Content Noise
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Want to make enough noise to get noticed without burying the signals in your most important content? Try these media-tested techniques.
on Aug 27
From contentmarketinginstitute.com
How CMS Innovations Help Future-Proof Your Business [Sponsored]
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Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.
on Aug 27
From contentmarketinginstitute.com
Solo Stove Brand Reignites Snoop Dogg With Blunt Marketing
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Marketers can learn from Solo Brands’ second attempt at using Snoop Dogg to promote its smokeless stoves.
on Aug 23
From contentmarketinginstitute.com
How AI Grades for Influencers Help With Brand Safety
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One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren't likely to enter into risky political talk? New AI tools can help.
on Aug 16
From contentmarketinginstitute.com
21 Great Ideas To Get Your Content Audience To Take Action
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How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
on Aug 15
From contentmarketinginstitute.com
Can You Rent Success by Publishing Beyond the Website?
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Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.
on Aug 13
From contentmarketinginstitute.com
So, Google's a Monopoly — Will Anything Change?
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Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?
on Aug 9
From contentmarketinginstitute.com
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Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap between awareness and brand affinity. Learn how to do it well from these examples.
on Aug 8
From contentmarketinginstitute.com
How To Turn Old Content Into a New Work of Art With an AI Assist
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Ready to put out a new album filled with remixes that will prompt your audience to groove? These step-by-step processes lets you remix four types of albums using your original work, a generative AI assist, and some creativity.
on Aug 7
From contentmarketinginstitute.com
The New Facts About Your Owned Media Strategy
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Some people say owned media strategies are dead. They’re wrong about that. But they’re right that just-the-facts content will no longer bring people to you. Your content experience has to lead people to care. Here’s how to do it.
on Aug 6