From curioresearch.net
Curio Research Quarterly Vol. 27 — Curio Research
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Happy New Year, y’all! Most of us are holed away in our cozy abodes, escaping the winter chill, making now a great time to tackle repair and declutter tasks. I recently brought an armful of clothing to my local tailor for alterations and repairs, including a few moth eaten sweaters (yes, sweaters wi
on Tue, 3PM
From curioresearch.net
Making Your Green Products Accessible to All — Curio Research
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We're living in an increasingly eco-conscious world, with more and more consumers looking to make sustainable purchasing decisions. As green product owners, we have a responsibility not just to the environment, but to our customers and users as well. Creating inclusive and accessible user experience
on Jan 13
From curioresearch.net
Tapping into Real Customer Needs to Drive Green Innovation — Curio Research
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As someone marketing green technology solutions, you're always looking for ways to develop products and services that truly resonate with people and drive sustainable change. But how can you ensure you're solving the right problems in the right ways? That's where Jobs-to-be-Done (JTBD) research
on Dec 30
From curioresearch.net
Slicing the Organic/Non-GMO Pie: Smart Market Segmentation for Sustainable Brands — Curio Research
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The market for organic and non-GMO grocery products has exploded in recent years as consumers become more health-conscious and environmentally aware. However, this large market is made up of diverse segments with different motivations, behaviors, and preferences regarding clean-label foods.
on Dec 16
From curioresearch.net
Lean & Green: Applying Lean UX For Sustainable App Development — Curio Research
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We're all trying to do our part for the environment these days, aren't we? As a product owner focused on sustainability apps, you're in a great position to make a real positive impact. But how can you ensure your app truly meets user needs while still developing in an agile, iterative way? Enter Lea
on Dec 9
From curioresearch.net
Tapping Into Influence - Using Influencer Marketing to Boost Green Tech Adoption — Curio Research
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We're all becoming more conscious about our environmental impact, and many are looking to make more sustainable choices. But how can green technology companies stand out with so many products and services to choose from? One powerful strategy is influencer marketing , which involves partnering w
on Dec 2
From curioresearch.net
Shine a Light on Your Supply Chain: The Growing Call for Transparency — Curio Research
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We've all been there - standing in the grocery aisle, trying to decipher the dizzying array of labels and claims on food packaging. "Organic," "Fair Trade," "Ethically Sourced" - what does it all really mean? For conscious consumers, the desire for transparency into h
on Nov 4
From curioresearch.net
Don't Overlook UX When Building Green Material Selection Tools — Curio Research
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We're all trying to make more sustainable choices these days, from the food we eat to the buildings we construct. For architects, contractors, and property developers, selecting eco-friendly building materials is a crucial part of minimizing environmental impact . That's why many companies are d
on Oct 21
From curioresearch.net
Understanding How Consumers View Your Renewable Energy Brand — Curio Research
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As a marketer in the renewable energy space, you know how important it is to have a strong brand that resonates with environmentally-conscious consumers. But do you really know how people perceive your brand? What associations and emotions does your brand evoke? Measuring brand perceptions is crucia
on Oct 7
From curioresearch.net
Curio Research Quarterly Vol. 26 — Curio Research
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It’s autumn, and we all know what that means - don’t rake your leaves ! Fallen leaves are winter hibernation environments for all kinds of pollinators. While I won’t be able to convince the other families in my building to leave the leaves alone, I will be able to take the leaves from the lawn an
on Oct 1
From curioresearch.net
Unlock the Power of the Eco-Conscious Consumer Market — Curio Research
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As a marketer in the green tech space, you understand the importance of sustainability and making eco-friendly choices. But do you truly know your eco-conscious consumers and what motivates their purchasing decisions? Segmenting this diverse and rapidly growing market is crucial for targeting the ri
on Sep 24
From curioresearch.net
Understanding Generational Shifts with Clean Beauty and Natural Personal Care — Curio Research
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These days, more consumers are paying close attention to the ingredients in their personal care and beauty products. The "clean beauty" and natural personal care movements have been gaining serious momentum , driven largely by heightened consumer concerns around product safety, environm
on Sep 10
From curioresearch.net
The Shifting Landscape of Sustainable Packaging: What CPG Marketers Need to Know — Curio Research
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We're in the midst of a packaging revolution, my friends in the consumer packaged goods world. Consumers are increasingly scrutinizing the environmental impact of the products they buy, and sustainable packaging is taking center stage . But this isn't just a passing fad – it's a fundamental shift
on Aug 26
From curioresearch.net
Smoothing Out the Road to Residential Solar — Curio Research
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Installing solar panels for your home is an exciting step towards sustainable living and lowering your carbon footprint. But let's be honest - the process of researching, purchasing, and getting solar panels up and running can sometimes feel like an uphill climb with lots of bumps along the way. As
on Aug 12
From curioresearch.net
Getting Charged Up About Usability Testing for EV Charging Stations — Curio Research
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As electric vehicles continue to surge in popularity, having a seamless and intuitive experience at public charging stations is critical . After all, what good is an EV if you can't easily charge it on the go? As a UX researcher focused on green technology, I can't emphasize enough how important
on Jul 30
From curioresearch.net
Cracking the Code: Purchase Drivers for Plant-Based Products — Curio Research
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The plant-based food and beverage market is booming, with more consumers embracing sustainable, eco-friendly options. The plant-based food market is expected to grow from $23 billion in 2020 to $61 billion by 2028. As a sustainable CPG marketer, understanding what motivates buyers in this space
on Jul 15
From curioresearch.net
Curio Research Quarterly Vol. 25 — Curio Research
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Happy Plastic Free July ! While you’re considering stocking up on mason jars to celebrate, here is the latest update on happenings at Curio Research.
on Jul 10
From curioresearch.net
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As a product owner in the green tech space, you're on the frontline of creating solutions to combat climate change and promote environmental sustainability. But even the most innovative technologies can fall short if they fail to resonate with real people and drive meaningful behavior change.
on Jul 3
From curioresearch.net
Intuitive User Interfaces: The Key to Successful Smart Home Energy Management — Curio Research
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We're in the midst of an energy revolution, with smart home technology giving consumers more control than ever over their energy usage. The market is expected to grow from under $1 billion today to over $300 billion by 2030 . Smart thermostats, smart lighting, smart appliances - the possibilities
on Jun 25
From curioresearch.net
Stand Out in the Green Crowd: Tips for Creating a Standout Value Proposition — Curio Research
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We're living in an exciting time for sustainable products and services. Consumer demand for environmentally friendly options is skyrocketing across categories . But with so many companies jumping on the green bandwagon, how do you make your offering really stand out?
on Jun 3
From curioresearch.net
Tapping into the Conscious Consumer: Marketing Insights for Eco-Friendly CPG Brands — Curio Research
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As consumers become increasingly aware of their environmental impact, eco-friendly CPG brands have a prime opportunity to connect with this growing conscious consumer segment. But how can you ensure your brand resonates and drives sales with these discerning shoppers ? The answer lies in truly un
on May 20
From curioresearch.net
Capitalizing on the Circular Economy — Curio Research
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Traditional businesses may see the circular economy as a threat to their business models, but that can be short-sighted. Inside every threat is an opportunity, and there are multiple examples of companies making the most of this trend.
on May 6