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From fashionstrategyweekly.com

The Strategy of a Luxury Flagship Store

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FSW examines the practical yet impractical necessity of luxury brand flagship stores and what they mean about the current state of luxury.

on Sun, 1PM

From fashionstrategyweekly.com

A Guide to Building Luxury Brand Value Amid Geoeconomic Uncertainty

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FSW examines the state of the luxury economy and how brands can use content strategy to build brand equity in a turbulent global market.

on Feb 19

From fashionstrategyweekly.com

FSW Luxury Playbook for 2025: Welcome to the Year of Content-First Brand Strategy

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How a changing luxury economy will change luxury strategy

on Jan 23

From fashionstrategyweekly.com

Strategic Takeaways from NRF’s Big Show: Day 2

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FSW examines strategic insights from day 2 of the National Retail Federation's Big Show conference in New York.

on Jan 14

From fashionstrategyweekly.com

Navigating Retail’s Big Show: Day 1

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FSW highlights interesting insights on retail, fashion, and luxury strategy from the first day of the National Retail Federation Big Show conference in New York City.

on Jan 14

From fashionstrategyweekly.com

Forecasting the Future of Luxury Strategy in China

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FSW explores the near and medium-term prospects for luxury in China and how brands should respond.

on Dec 17

From fashionstrategyweekly.com

FSW Briefing: Jaguar and the Role of Content Strategy in Value-Based Branding

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FSW examines the heated debate over luxury car brand Jaguar's rebrand and what it means for the future of luxury consumer experience and content.

on Dec 8

From fashionstrategyweekly.com

Why Brunello Cucinelli is Quietly Leading the Content Wars

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FSW analyzes Brunello Cucinelli's content strategy after the recent launch of its holiday campaign and considers what the brand's approach to content suggests about the future of luxury experience.

on Nov 25

From fashionstrategyweekly.com

FSW Briefing: New Book Honors the Creative Partnership of Tom Kublin and Cristóbal Balenciaga

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FSW reviews a new book about photographer Tom Kublin and his partnership with couture designer Cristóbal Balenciaga.

on Nov 16

From fashionstrategyweekly.com

How Loro Piana is Winning with Content Strategy in Physical Space

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FSW examines Loro Piana's "World of Wonders" Harrod's holiday takeover and considers the value of content strategy for IRL experiences.

on Nov 12

From fashionstrategyweekly.com

Fashion Strategy Weekly | Substack

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FSW focuses on how strategy, economics, tech, and sustainability impact fashion, luxury, and the experience economy. A publication by It's A Working Title, LLC. Click to read Fashion Strategy Weekly, a Substack publication with hundreds of subscribers.

on Nov 11

From fashionstrategyweekly.com

FSW Briefing: Diagnosis of the Extent and Implications of a Luxury Slowdown

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FSW prepared three essays looking at the industy's performance in Q3 and the impact on content and sustainability strategies.

on Nov 8

From fashionstrategyweekly.com

What Miu Miu is Doing Right

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FSW presents its new Shoppability Index and considers the value of customer-centric, content-first social strategy as a factor in luxury brand performance.

on Nov 6

From fashionstrategyweekly.com

Content-First Retail: The Future of Customer Experience in Value-Centric Commerce (download version)

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FSW examines the promise of unified commerce and argues why a more purposeful, content-first approach may offer retail brands and consumers a better future.

on Oct 24

From fashionstrategyweekly.com

FSW Briefing: Reflections on Fashion Month and Selected Paris Fashion Week Spring 2025 Highlights

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FSW ponders the purpose of Fashion Week and provides a quick recap on our favorite final PFW moments.

on Oct 5

From fashionstrategyweekly.com

FSW Briefing: Narrative on the Paris Runways, Milan After Thoughts, and a Luxury Strategy Webinar

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This new weekly briefing from the FSW team highlights key stories and events from this week across luxury, fashion, and retail.

on Sep 28

From fashionstrategyweekly.com

Meaningful Luxury: Why the Runway is Fashion's Most Powerful Form of Content

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FSW presents highlights from Milan Fashion Week Spring/Summer 2025 and ponders luxury fashion's current and future state.

on Sep 25

From fashionstrategyweekly.com

Retail's Next Frontier: Back-to-Basics Strategy and Customer Value Creation

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FSW explores key takeaways from The 2024 Lead Summit in NYC and what they mean for the future of brands and content.

on Jul 13

From fashionstrategyweekly.com

Book Announcement - "Content Strategy for Luxury Brands: The Playbook to Drive Customer Engagement in Any Market"

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FSW offers an exclusive first look at a new book from Jessica Quillin, PhD and Bryce Quillin, PhD to be published by Routledge in early 2025.

on Jul 12

From fashionstrategyweekly.com

Introducing FSW en Été

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FSW launches a new series of essays, reviews, and videos to accompany your summer sojourn.

on May 30

From fashionstrategyweekly.com

The One-Minute Luxury Digital Content Health Assessment

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FSW discusses why regular content health assessments are critical for the current and future states of luxury digital and e-commerce.

on May 18

From fashionstrategyweekly.com

FSW Conversations 11: Richard Kuchinsky of The Directive Collective

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FSW chats with shoe designer Richard Kuchinsky about the art and science of footwear, why designing for performance matters, and the creative value of running.

on May 6

From fashionstrategyweekly.com

Creating Content Strategy at Scale for Luxury, Part 2: Content Operations

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In the second installment of this two-part series, FSW dives into the world of luxury content operations and discusses how to build a content operations framework and model.

on Apr 25

From fashionstrategyweekly.com

Creating Content Strategy at Scale for Luxury, Part 1

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In the first of two analytical pieces, FSW explores what it takes to create applied content strategy that delivers enduring solutions and evolves effectively over time.

on Apr 22

From fashionstrategyweekly.com

FSW Conversations 10: Caroline Priebe of Driftless Goods

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FSW chats with Caroline Priebe, founder of Driftless Goods, about sustainable fashion, entrepreneurship, and why outerwear is full of plastic.

on Apr 12

From fashionstrategyweekly.com

The Value of Guided Content: A Brief Case Study of Maison Alaïa

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FSW explores touchpoint-based customer journeymapping and the importance of guided content to drive customer decision-making across channels.

on Apr 9

From fashionstrategyweekly.com

Content Readiness and the Case for AI in Fashion and Luxury

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FSW argues for the notion of content readiness for fashion and luxury brands as a bellwether for the successful use of AI content tools at scale.

on Apr 6

From fashionstrategyweekly.com

FSW Insights: Supra-Referentiality and the Art of Luxury Brand Storytelling (download version)

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Why narrative brand archetypes matter and how to build them

on Apr 4

From fashionstrategyweekly.com

FSW Conversations 9: Kate Pankoke of Elaya Vaughn

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FSW chats with designer Kate Pankoke about life after Project Runway, what it is like to run a fashion brand from Buenos Aires, and the allure of sexy Amish.

on Mar 29

From fashionstrategyweekly.com

FSW Conversations 8: Vera Giusti of AGL

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FSW chats with Vera Giusti, co-creative director of AGL, about her family's shoemaking legacy, how to take a modern approach to heritage, and the import of women as business leaders.

on Mar 22

From fashionstrategyweekly.com

Curating Exclusivity: Luxury Experience as Content

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FSW examines the art of curating exclusivity and questions whether luxury brands are stuck between a rock and a hard place regarding the increasingly democratized nature of influence.

on Mar 21

From fashionstrategyweekly.com

FSW Conversations 7: Gill Linton of Byronesque

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FSW speaks with Gill Linton, editor-in-chief of Byronesque, about editorial e-commerce, obscure connections, and why Lord Byron was the original punk.

on Mar 8, 2024

From fashionstrategyweekly.com

FSW Conversations 6: Kate Sheldon

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FSW chats with Kate Sheldon, CEO of The Fashioneering Lab about her background in fashion, where the business of fashion is broken, and how she is trying to fix it.

on Mar 3, 2024

From fashionstrategyweekly.com

FSW Conversations 5: Sasha Charnin Morrison

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FSW sits down with fashion industry veteran Sasha Charnin Morrison, former Style Director of CBS Style Watch and author of "Secrets of Stylists."

on Mar 1, 2024

From fashionstrategyweekly.com

FSW Insights: Luxury E-Commerce's Big Opportunity (download version)

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This FSW white paper examines the impact of the unraveling of Farfetch and argues that the future of luxury e-commerce lies in a customer-focused digital strategy focused on content-as-a-service.

on Mar 1, 2024