From nngroup.com
7 Tips for Successful Discoveries
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Discovery is challenging; it can be hard to know what to research, how to do discovery as a team, and how to get buy-in. Follow these 7 tips for smoother discovery efforts.
on Tue, 6PM
From nngroup.com
The Proliferation and Problem of the ✨ Sparkles ✨ Icon
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The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning.
on Sep 21
From nngroup.com
The Aesthetic-Usability Effect
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Users are more tolerant of minor usability issues when they find an interface visually appealing. This aesthetic-usability effect can mask UI problems during usability testing.
on Sep 19
From nngroup.com
The Need for Speed, 23 Years Later
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In spite of an increase in Internet speed, webpage speeds have not improved over time.
on Sep 17
From nngroup.com
The 6 Rules of Design Thinking (Video)
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Follow the 6 rules of design thinking during workshops to help participants embrace the core principles of design thinking and ensure successful outcomes.
on Sep 16
From nngroup.com
How Do Generative AI Systems Work?
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Generative AI systems are prediction machines. This article breaks down neural networks and LLMs in nontechnical language.
on Sep 14
From nngroup.com
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A/B tests incrementally improve the user experience of a product while effectively reaching business goals.
on Sep 12
From nngroup.com
How People Read Online: New and Old Findings
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Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change.
on Sep 10
From nngroup.com
Icon IQ: Test Your Icon Knowledge with a Quiz
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Test your icon knowledge with a 10-question quiz! Discover key insights from the first book from NN/g Press, "Digital Icons That Work."
on Sep 8
From nngroup.com
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Unsure where to start? Use this collection of links to our articles and videos to learn how to run successful discovery efforts in your UX-design process.
on Sep 5
From nngroup.com
Explicitly State the Difference Between Options - Nielsen Norman Group usability research
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When the key differences between choices are implied or buried, users often select the wrong option or misunderstand the features.
on Sep 1
From nngroup.com
The 5 Stages of UX-Career Progression
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Individuals at different career stages have different challenges, opportunities, and ways to level up.
on Aug 28
From nngroup.com
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Unsure where to start? Use this collection of links to our articles and videos to develop processes, standards, and strategies for effective content.
on Aug 26
From nngroup.com
Principle of Closure in Visual Design
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People tend to fill in blanks to perceive a complete object.
on Aug 12
From nngroup.com
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Use this glossary to quickly clarify key terms and concepts related to UX deliverables.
on Aug 12
From nngroup.com
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Tabs are everywhere, but do you use them properly? Distinguish between types of tabs, design them for visual clarity, and structure their content for usability.
on Aug 8
From nngroup.com
Prompt Controls in GenAI Chatbots: 4 Main Uses and Best Practices
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When following good practices, prompt controls can increase the discoverability of genAI chatbots’ features, offer inspiration, and minimize manual user input.
on Aug 6
From nngroup.com
Users Love Change: Combatting a UX Myth [APRIL FOOLS]
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Frequent major redesigns and changes throughout the interface support users’ need to learn and adapt to new situations.
on Aug 3
From nngroup.com
Decision Frames: How Cognitive Biases Affect UX Practitioners
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Designers are vulnerable to the same cognitive biases as users. The context in which you present a problem can bias your design choices.
on Jul 31
From nngroup.com
10 Usability Heuristics for User Interface Design
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Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
on Jul 30
From nngroup.com
Why Research Repositories Fail and How to Get Them Right
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Create a successful repository by choosing the right tool, formulating a plan, having an owner, and being willing to iterate.
on Jul 30
From nngroup.com
Clean the Sludge from Decision-Making Workflows
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Help users make choices they’ll be satisfied with to boost satisfaction and retention by simplifying decision-making workflows.
on Jul 30
From nngroup.com
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Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently.
on Jul 23
From nngroup.com
Menu-Design Checklist: 17 UX Guidelines
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People rely on menus to find content and use features. Use this checklist to make sure your menus do their job.
on Jul 21
From nngroup.com
Artificial Intelligence: Glossary
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Use this glossary to quickly clarify key terms and concepts related to artificial intelligence.
on Jul 18
From nngroup.com
Content Strategy vs. UX Writing
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Content strategy focuses on content-related processes, while UX writing shapes user experiences through text. The two disciplines work in harmony.
on Jul 16
From nngroup.com
The Illusion of Completeness: What It Is and How to Avoid It
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Users can think they see the entire web page, although additional content exists off-screen. Designers must help users discover all relevant information.
on Jul 12
From nngroup.com
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Checkboxes allow users to select one, some, or none of items from a list. They can be used standalone, in checkbox lists, or nested checkbox lists.
on Jul 8
From nngroup.com
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Unsure where to start? Use this collection of links to our articles and videos to learn how UX can build trust, influence, and partner with product managers to drive positive product outcomes.
on Jul 2
From nngroup.com
Synthetic Users: If, When, and How to Use AI-Generated “Research”
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Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.
on Jul 2
From nngroup.com
Card Sorting: Pushing Users Beyond Terminology Matches
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Labels in a card sorting study must be neutral to prevent keyword matching and encourage careful, conceptual groupings from users.
on Jun 26
From nngroup.com
The 4 Stages of AI Image Generation: An Experience Map
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AI image generation users often follow a similar creative process: ideate, generate, refine, and export.
on Jun 26
From nngroup.com
CARE: Structure for Crafting AI Prompts
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To get better results from generative-AI chatbots, write CAREful prompts. Include context, what you’re asking the system to do, rules for how to do it, and examples of what you want.
on Jun 26
From nngroup.com
Glassmorphism: Definition and Best Practices
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Glassmorphism is a UI design trend that features translucent interface components to create depth.
on Jun 24
From nngroup.com
Design Systems vs. Style Guides
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Design systems are a set of standards (like Google’s Material Design or IBM’s Carbon Design System) needed to manage design at scale. Style guides (like content or visual style guides) are just one piece in a design system.
on Jun 23
From nngroup.com
State-Switch Controls: The Infamous Case of the "Mute" Button
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On–off controls that switch between two different system states need to clearly communicate to users both the current state and the state the system will move to, should the user press that control.
on Jun 1
From nngroup.com
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Use this glossary to quickly clarify key terms and concepts related to visual design.
on May 27
From nngroup.com
Promptframes: Evolving the Wireframe for the Age of AI
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Promptframes enhance wireframes with prompt writing and generative AI, boosting content fidelity and speeding up user testing. No more lorem ipsum.
on May 23
From nngroup.com
Design Taste vs. Technical Skills in the Era of AI
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The need for discernment is amplified when generative AI enables anyone to create anything. Creative skills will still be necessary to produce superior designs.
on May 13
From nngroup.com
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User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.
on May 6
From nngroup.com
Content Standards in Design Systems
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Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.
on May 4
From nngroup.com
The Picture-Superiority Effect: Harness the Power of Visuals
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People often remember visuals better than words. Designers can leverage the picture-superiority effect to make their products memorable and learnable.
on Apr 30
From nngroup.com
3 Alternatives to Infinite Scrolling (Video)
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Several design options can improve the usability of infinite scrolling: A load-more button, integrated pagination within a long scroll, and traditional pages. Each option has disadvantages, but at least one of them will often support many user tasks.
on Apr 28
From nngroup.com
Status Update: AI UX-Design Tools Are Not Ready for Primetime
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Our research and evaluation shows that there are currently few design-specific AI tools that meaningfully enhance UX design workflows.
on Apr 17
From nngroup.com
Breakpoints in Responsive Design
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Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.
on Apr 12
From nngroup.com
Planning Research with Generative AI
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With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan.
on Apr 12
From nngroup.com
Stuck With Old Browsers for at Least 3 Years
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4% of users upgraded to a new version each month in 1998. By 2008, upgrade speeds were only 2%/month. It takes 3 years for 3/4 of users to embrace a new version.
on Apr 10
From nngroup.com
Generative UI and Outcome-Oriented Design
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GenUI promises highly personalized interfaces — a move from designing for many to tailoring for the individual.
on Apr 3
From nngroup.com
Diary Studies: Understanding Long-Term User Behavior and Experiences
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Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.
on Apr 2