From onemanandhisblog.com
Journalism is a social process: we need to connect with our audience
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Building an audience is a skilful dance, combining numbers, instinct — and good, old-fashioned conversations.
on Dec 5
From onemanandhisblog.com
The post X-battle: Threads is down, but not out
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The fight to capture ex-X users heats up, as Meta, the sleeping giant, wakes up and realises that it has a blue butterfly problem…
on Nov 26
From onemanandhisblog.com
The Bluesky explosion and the Substack trap
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The Twitter offshoot is edging towards becoming an X replacement — and two old school web thinkers critique Substack
on Nov 22
From onemanandhisblog.com
Bluesky is having a moment. Time to pay attention.
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Musk's close alignment with the new US President-elect has triggered a new exodus from X — with many communities heading for Bluesky. Will this be the tipping point for the new network?
on Nov 14
From onemanandhisblog.com
Missing Links & Unfinished Thoughts: False Prophets and Useful Tools
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More gems from the published archive, looking at the problem with media innovation, and the first real meme…
on Nov 6
From onemanandhisblog.com
Missing Links and Unfinished Thoughts: dead internet, living video
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More interesting reading and viewing culled from a long list of unpublished posts.
on Nov 1
From onemanandhisblog.com
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And are we wordsmiths doomed to be replaced by the video stars?
on Oct 24
From onemanandhisblog.com
Ai & Journalism: the good, the bad and the meh
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The latest news from the intersection of AI, journalism, and techbro hype.
on Oct 18
From onemanandhisblog.com
Forget the volume, feel the community
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The abandoned audience strategy of the 2000s might be our only hope in the 2020s. Plus, TikTok's seedy underbelly is in the open.
on Oct 17
From onemanandhisblog.com
Adding Mastodon author attribution to Ghost
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How to add the Mastodon author attribution to your single author Ghost site.
on Oct 17
From onemanandhisblog.com
Launching the Institute for Creativity and AI
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What happens when you take academics from across multiple disciplines, and let them explore the intersection of creativity and AI? We're about to find out…
on Oct 17
From onemanandhisblog.com
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And this might matter to local journalism. Plus: has The Telegraph found a buyer? And the mysteries of algospeak.
on Oct 9
From onemanandhisblog.com
On bloggers and journalists, 20 years on
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An old debate reared its head over the weekend. Why do journalists still misunderstadn what blogging was — and is?
on Oct 7
From onemanandhisblog.com
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Meta is up to its old tricks, the WordPress meltdown continues, and Shorts aren't long enough, it seems. Happy Monday!
on Oct 7
From onemanandhisblog.com
When digital goes shopping for print
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Tortoise wants The Observer. Unherd has got The Spectator, and installed a new editor. The relationship between tradition print-era brands and digital startups has suddenly reversed.
on Oct 5
From onemanandhisblog.com
WordPress just lost its default status for publishers
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The battle between Automattic and WP Engine has exposed an unexpected vlunerability of the WordPress ecosystem — and it's one publishers should be wary of.
on Oct 4
From onemanandhisblog.com
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But I'm not talking about an online lynch mob, but some new digital plumbing to make it easier to navigate a social media diaspora. Plus an AI tool worth exploring.
on Oct 1
From onemanandhisblog.com
Tales of people-powered journalism
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Plus a proposal to relaunch a local newspaper as a newsletter-first operation. And some sad, sad, oh so sad, news about Infowars.
on Sep 27
From onemanandhisblog.com
What the hell is happening at Automattic (part 2)?
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The CEO of Automattic has declared war on WP Engine as a bad citizen of the WordPress ecosystem. What the hell is going on?
on Sep 25
From onemanandhisblog.com
AI: should publishers sign up or sue?
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The media versus the AI companies is the latest battlefront in the war between platforms and publishers. Which side should we pick?
on Sep 13
From onemanandhisblog.com
Case Studies: Media success in the AI era
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Some publications thrive by concentrating on content, others by harnessing AI. Learn from publications from the Racing Post to the Financial Times.
on Sep 13
From onemanandhisblog.com
How to get your relationship with Google back on track
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A tool for making the most of Google Analytics, and how to recover from a SEO nightmare.
on Sep 11
From onemanandhisblog.com
The secret to a great headline revealed
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Plus why TikTok can be surprisingly boring.
on Sep 5
From onemanandhisblog.com
Clickbait, comments and screen apnea
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The complexities of clickbait, the problem of scale in comments — and why you're breathing wrong when you're staring at a screen…
on Sep 4
From onemanandhisblog.com
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What I'm doing with One Man & His Blog this Autumn — and four hand-rolled links for your pleasure.
on Sep 3
From onemanandhisblog.com
An uncomfortable audience success story
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GB News is generating £600k in audience revenue in under a year… Plus more on Reddit's strategy and some mental health resources.
on Aug 8
From onemanandhisblog.com
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Its search engine is a monopoly — and Google is guilty of abusing that.
on Aug 6
From onemanandhisblog.com
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Has the loosened moderation under Elon Musk lead to the thuggery on the UK's streets over the weekend? Plus a glimpse at the possible future of search.
on Aug 5
From onemanandhisblog.com
Publishers and AI: the skirmishes continue
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The news about AI and internet content just keeps coming. And that's before AI starts writing it itself…
on Aug 2
From onemanandhisblog.com
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Apple is letting the king of the chum boxes into its news app.
on Jul 17
From onemanandhisblog.com
Mastodon loves journalism — and even Threads is warming to it
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A glimpse into a possible social media future for journalism.
on Jul 4
From onemanandhisblog.com
Save your old Google Analytics 3 data now
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Google Analytics 3 has been dead for a year now - but its data is about to be buried. You have just a few days left to save it.
on Jun 28
From onemanandhisblog.com
Adam Tinworth (@adders@masto.onemanandhisblog.com)
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This is a fascinating experiment: use a newsletter to build a (paying) community, and once it’s large enough, launch a print magazine. I’ll be watching this with interest. https://onemanandhisblog.com/2024/06/building-a-new-print-magazine-newsletter-first/
on Jun 28
From onemanandhisblog.com
Adam Tinworth (@adders@masto.onemanandhisblog.com)
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This is a fascinating experiment: use a newsletter to build a (paying) community, and once it’s large enough, launch a print magazine. I’ll be watching this with interest. https://onemanandhisblog.com/2024/06/building-a-new-print-magazine-newsletter-first/
on Jun 28
From onemanandhisblog.com
Building a new print magazine, newsletter first
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Build a newsletter, develop a community and then print a mag.
on Jun 28
From onemanandhisblog.com
Building a new print magazine, newsletter first
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Build a newsletter, develop a community and then print a mag.
on Jun 28
From onemanandhisblog.com
Lessons from Newsletter-First Publications
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What can publishers learn about newsletter strategy from independent businesses that grew newsletter first? Notes from a panel discussion.
on Jun 24
From onemanandhisblog.com
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Mass scale social platforms were wildly profitable — but also terrible social environments for most people. We need more context in our communities.
on May 24
From onemanandhisblog.com
Affiliate revenue: how desperate publishers are turning to AI
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A perfect storm of dodgy SEO, dodgier AI work and the desperate need to protect affiliate revenue is breeding a whole new type of web content slop.
on May 10
From onemanandhisblog.com
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The perfect word to describe thoughtless, rude use of AI has emerged. Let’s hope it sticks…
on May 10
From onemanandhisblog.com
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After two decades, why are so many journalists so wary of the word “blog”?
on May 9
From onemanandhisblog.com
Weird linking policy boilerplate on websites
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In the year of our Lord 2024, some websites are still trying to control who links to them.
on May 1
From onemanandhisblog.com
Adversarial AI: A Tool for Self-Improvement in Journalism
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Getting AIs to write instead of you is for the mediocre. If you want to be great at what you do, get an AI to challenge you.
on May 1
From onemanandhisblog.com
AI Search: potential economic apocalypse or useful sideshow?
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Will AI-infused search be the end of publishing economics as we know it? Or is the hype outrunning the utility?
on Apr 27
From onemanandhisblog.com
One year until TikTok is banned in the USA
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The US Senate votes to force Bytedance to sell TikTok — or see it banned in the US. Social media is the new geopolitical battleground.
on Apr 24
From onemanandhisblog.com
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Another would-be Twitter replacement is dead in the water. What killed this one?
on Apr 24
From onemanandhisblog.com
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The Chinese-controlled social network really doesn't want to play nice with other governments…
on Apr 17
From onemanandhisblog.com
Shrimp Jesus and other unexpected results of the AI boom
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AI is at once more ubiquitous and less useful than people think. Navigating the coming flood of generated content is going to be a challenge.
on Apr 17
From onemanandhisblog.com
AI: The dangerous lure of the tech evangelist
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Yet again, the journalism business is dancing to the Tech Pied Piper's tune. Yet, even they don't know how the tune will end.
on Mar 18
From onemanandhisblog.com
Meta is done with journalism. It's time to move on.
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It's never easy being dumped. But Meta has dumped us good and hard. We need to accept that — and move on.
on Mar 7