From searchengineland.com
How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
1 3
Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.
#AI #geo #seo #brand #guides #business #keywords #searchgpt #perplexity #visibility
16h ago
From searchengineland.com
Knowledge graphs: An introduction
0 1
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
on Wed, 7AM
From searchengineland.com
ChatGPT Search makes Microsoft Bing an SEO priority
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Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.
on Tue, 7PM
From searchengineland.com
Google November 2024 core update rolling out now
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Google has begun its next big search ranking update today. The update will take about two weeks to roll out.
on Mon, 9PM
From searchengineland.com
Boost Black Friday sales with the ultimate 85-step campaign checklist
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Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.
on Mon, 1PM
From searchengineland.com
Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
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Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations.
on Nov 7
From searchengineland.com
Get more out of your webinars and virtual events
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Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
on Nov 6
From searchengineland.com
SEO and meta descriptions: Everything you need to know in 2025
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Best practices, key strategies and insights on using meta descriptions to enhance search visibility, user engagement and site performance.
on Nov 2
From searchengineland.com
Google Ad spend grows despite AI changes
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Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.
on Oct 30
From searchengineland.com
Your audience isn't who you think — AI knows better
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How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
on Oct 29
From searchengineland.com
6 outdated AI marketing trends you should retire in 2025
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As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
on Oct 28
From searchengineland.com
Meta quietly adds 'automatic adjustments' to ad accounts, raising concerns
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Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.
on Oct 24
From searchengineland.com
Use AI to supercharge your ABM campaigns
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Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
on Oct 24
From searchengineland.com
The age of personalization: How to prepare when nobody’s prepared
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Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
on Oct 23
From searchengineland.com
Compare top marketing automation platforms: A guide for new users and potential upgraders
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Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
on Oct 22
From searchengineland.com
How to analyze PPC performance metrics
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Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.
on Oct 18
From searchengineland.com
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
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Recommendations enhances top insights and it previously offered up to 6 months of data.
on Oct 18
From searchengineland.com
The ultimate consent strategy for maximizing customer opt-ins
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Whether you're looking to fine-tune designs, optimize messaging, or better understand user behavior, this webinar will offer practical insights on how to maximize opt-ins.
on Oct 18
From searchengineland.com
Semrush acquires Search Engine Land
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Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
on Oct 18
From searchengineland.com
YouTube citations in Google AI Overviews surge 300%
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Meanwhile, the overlap of organic search rankings and AIO citations increased overall, but dropped for shopping queries, new analysis finds.
on Oct 17
From searchengineland.com
Breaking data silos: Digital marketer’s checklist for strategic data collaboration
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Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report
on Oct 17
From searchengineland.com
YouTube's triple threat: Mastering Feed, Shorts and Skippable ads
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Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.
on Oct 17
From searchengineland.com
5 things that led to an Google HCU recovery (and 3 that didn't)
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Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.
on Oct 17
From searchengineland.com
5 KPIs to measure paid media success and 5 to measure business success
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Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
on Oct 17
From searchengineland.com
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Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate complacency.
on Oct 17
From searchengineland.com
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
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OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.'
on Oct 10
From searchengineland.com
Go inside the modern marketing data stack
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AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win.
on Oct 10
From searchengineland.com
How to use Microsoft Clarity for deeper website analytics
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Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
on Oct 9
From searchengineland.com
Retailers: Google is becoming your new category page
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Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
on Oct 3
From searchengineland.com
Google Search adds Internet Archive’s Wayback Machine links to about this page
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This comes after Google dropped the cache link from the search results.
on Oct 3
From searchengineland.com
First-party data checklist for marketers
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start mapping out what a first-party data strategy looks like for their business.
on Oct 1
From searchengineland.com
The future of keyword targeting
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Leverage your existing search expertise on a new performance marketing platform.
on Sep 26
From searchengineland.com
Google’s Ads Data Hub: What you need to know
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Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
on Sep 26
From searchengineland.com
The truth behind AI checkers: A cautionary tale
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Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
on Sep 25
From searchengineland.com
Google updates its spam policies document
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Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.
on Sep 25
From searchengineland.com
TikTok Search Ads Campaign launch in U.S.
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Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
on Sep 25
From searchengineland.com
How to maximize PPC and SEO data with co-optimization audits
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Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
on Sep 25
From searchengineland.com
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
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Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
on Sep 25
From searchengineland.com
Google brings negative keyword exclusions to Performance Max
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Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.
on Sep 19
From searchengineland.com
Google Ads ad copy: what works and what doesn’t in 2024
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New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.
on Sep 18
From searchengineland.com
How Google Search ranking works
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An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results.
on Sep 11
From searchengineland.com
Google is hiding search data from advertisers and profiting
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Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
on Sep 11
From searchengineland.com
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
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Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
on Sep 9
From searchengineland.com
Will ChatGPT be the new Google? The future of search and information retrieval
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A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access.
on Sep 8
From searchengineland.com
Google Search may now use OG title for title links
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Google added a 9th source that Google Search may use for title links.
on Sep 7
From searchengineland.com
Google Ads to deprecate enhanced CPC for Search and Display Ads
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Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
on Sep 7
From searchengineland.com
ChatGPT for PPC: 17 strategic prompts you can use today
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Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
on Sep 6
From searchengineland.com
Google August 2024 core update rollout is now complete
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The update took 19 days to rollout and was a pretty impactful update.
on Sep 3
From searchengineland.com
Google Analytics 4 introduces benchmarking data
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You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
on Aug 30
From searchengineland.com
Adtech antitrust trial judge blasts Google's business practices
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The Google antitrust trial's early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
on Aug 28