Ecommerce decision-makers ramp up social media investment for the holidays
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Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.
22h ago
Despite digitization, US consumers aren’t ready to quit using cash just yet
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Consumers aren’t ready to quit cash yet: The shift to digital delivery of services hasn’t relieved banks of their duty to manage cash—particularly if they’re seeking to win over cash-carrying millennials and Gen Zers.
#banking #finserv #fintech #paytech #Payments
on Mon, 2PM
Millennials lead Gen Z on key platforms like Reddit, LinkedIn, and Pinterest
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Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.
on Fri, 9AM
Gen Z consumers struggle to save for the long term
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Just 39.6% of US Gen Z mobile banking users feel comfortable saving for the long term given their financial situation, per our September 2023 survey.
on Mar 14
Marketplaces lose share in places where US shoppers start their shopping journeys
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40.4% of US shoppers started their shopping journeys in marketplaces in 2023, down from 51.5% in 2022, according to a February 2024 report from Attest.
on Mar 14
Gen Z is willing to pay more than any other generation for websites and apps
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Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).
on Mar 11
Measuring performance is critical to CPG brands’ retail media investments
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Following performance measurement is the most important factor in allocating budget to retail media, according to 56% of US consumer packaged goods (CPG) manufacturers, per a December 2023 survey from Skai and Path to Purchase Institute.
on Mar 8
Consumers are okay with more ads if they don’t have to pay
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A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
on Mar 5
Gen Z prefers to research brands on social media over search engines
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Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.
on Mar 3
More than a third of Amazon merchants worldwide use AI to write and optimize listings
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More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.
on Mar 2
More than half of adult Gen Zers are password-sharers
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55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.
on Mar 2
Programmatic digital display ad spend will grow three times as fast as nonprogrammatic in 2024
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This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.
on Feb 17
Consumers are most receptive to ads on shopping, news, and social media sites
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US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.
on Feb 12
Boomers want tech to help them manage money, stay informed
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The top three tasks that boomers Internet users find technology important for are managing money (cited by 73% of respondents), staying informed with current events (69%), and keeping their home secure (59%), per an October 2023 Razorfish survey conducted by GWI.
on Feb 5
Prime Video’s pitch deck includes fixed CPMs and precision targeting in Amazon’s bid to advertisers
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Decoding Amazon's pitch deck: From Preferred Deals to Premium Sponsorships, Prime Video aims to set new standards in ad-supported streaming.
on Feb 3
More gambling ad spend goes to TV than all other formats combined
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The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.
on Jan 26
The majority of US adults will turn off cookies to manage privacy online
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67% of US adults turn off cookies or website tracking to protect their privacy, putting it second only to changing social media privacy settings, according to a May 2023 Pew Research Center survey.
on Jan 23
Worldwide ad spending growth will accelerate across the board in 2024
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Digital media, traditional media, and total media ad spending will all grow faster worldwide this year than in 2023. After two years of relative malaise, the outlook is very positive on a global scale and in every major region.
on Jan 20
Prime Video with ads will launch with $30 CPMs, undercutting rivals
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Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.
on Jan 9
Gen Zers consider their distance to ATMs and branches before choosing a new bank
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42.4% of US Gen Z banking consumers would consider their proximity to ATMs as a factor before choosing a new bank, while 28.8% would consider their distance to a branch, according to our survey. By contrast, 39.6% would consider the bank’s reputation.
on Dec 20
1 in 3 Gen Zers have bought from an influencer-founded brand in the past year
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33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult.
on Dec 18
US Mobile Banking Emerging Features Benchmark 2023
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Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation—a significant factor in attracting mobile-forward Gen Z—based on an exclusive survey of which features 1,895 mobile banking users value most.
on Dec 8
Programmatic ad spend has gotten more diverse and mobile-dominated
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Mobile ad units will capture 70.6% of US programmatic digital display ad spend in 2023, up from its 39.3% share in 2013, according to our April 2023 forecast. Over the last 10 years, mobile has stolen share from desktops and laptops, which now only claim 12.9% of US programmatic digital display...
on Dec 7
Consumers want companies to take a stance on climate change, mental health
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Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health.
on Nov 7
5 charts showing the creator economy’s recent evolution
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Next year, US influencer marketing spend will hit $5.89 billion, and 82.7% of marketers will use influencer marketing, according to our forecasts. While that figure still pales in comparison to the $75.08 billion going to social network ad spend, influencer marketing is growing at a faster rate.
on Oct 17, 2023
What does the narrowing range of streaming service CPMs mean for advertisers?
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Average CPMs across major US streaming services are trending downward as Netflix and Disney+ lower the rates they solicited soon after launching ad-supported tiers in late 2022.
on Oct 16, 2023
5 marketing buzzwords worth knowing
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Marketers are the masters of the portmanteau—a combination of two existing words into a new concept. Words like “phygital,” “fediverse,” and “edutainment” are tossed around, but what do they actually mean? Here are a few of our favorites.
on Oct 7, 2023