From thedrum.com
Target’s new winter worker is hot, mysterious & Santa-ish. Meet ‘Kris from Target’
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Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of charm and whimsy to the busiest shopping season of the year.
2h ago
From thedrum.com
How Unlimited Group became Agency of the Year, months after acquisition by Accenture
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Winning Gold at The Drum Awards for Agency Business in the Agency of the Year (250+ people) category is Unlimited. Here's how, in the agency's own words, it landed the gong in its first year under the Accenture Song banner.
3h ago
From thedrum.com
How PR shop The Romans is growing its global empire
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Winning Gold at The Drum Awards for Agency Business in the Business Growth category is The Romans. Here’s how, in its own words, the PR shop is spreading its wings globally.
3h ago
From thedrum.com
How 2024 Best Place to Work, Digital Radish, rebuilt with ‘the happiness priority’
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Winning Gold at The Drum Awards for Agency Business in the Best Place to Work category is Digital Radish. Here's how, in its own words, it built an agency with happiness at its center.
3h ago
From thedrum.com
Every winner from The Drum Awards for Agency Business 2024
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Unlimited, Manifest, Born Social and Sunday Treat all received Agency of the Year accolades in their respective categories.
5h ago
From thedrum.com
IPG, Unilever and Ogilvy dominate at The Drum Awards Festival 2024 Grand Finale
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At the final show of The Drum Awards Festival 2024, we find out who took Holding Company of the Year, Network Agency of the Year, Advertiser of the Year and Independent Agency of the Year.
5h ago
From thedrum.com
S’Auntie Claus is here: Chloe Bailey brings ‘Cool Aunt’ vibes to Carter’s holiday campaign
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The singer and IRL auntie makes the perfect partner for the children’s apparel company, which seeks to connect with family members beyond parents in its holiday ad campaign.
7h ago
From thedrum.com
In a divided world, ‘educated empathy’ can be the bridge, says Iris Americas CEO
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The re-election of Donald Trump has divided not just the US, but the world. In her first regular CEO Soapbox column, Iris Americas chief executive Jill Smith says it’s not time to panic, but time to empathize.
11h ago
From thedrum.com
Why Krow Group CEO John Quarrey spends half the salary budget on creatives
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In the creative versus tech battle that many agencies and brands are embroiled in, John Quarrey puts himself clearly in creative’s corner. In this installment of How I Run My Agency, he explains how he puts his money where his mouth is.
13h ago
From thedrum.com
Christmas 2024: watch all of the latest ads
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Welcome to The Drum’s 2024 Christmas campaign round-up. Here, you can watch and review the top ads from across the globe.
13h ago
From thedrum.com
How a switch to brand marketing is getting 20-year-olds through M&S’s doors
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Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home and clothing, reflects on three years of hard work to make the brand synonymous with style.
13h ago
From thedrum.com
How can agencies benchmark the quality of all their creative and strategic work?
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As the saying goes, agencies are only as good as their last job; none can afford a slip in the quality of its output. In this week’s installment of Agency Advice, we ask agencies how they keep standards high.
15h ago
From thedrum.com
Dentsu’s strong H1 falls flat in Q3, but there are some interesting things coming in 2025
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The numbers were looking good for the agency network halfway through 2024, but has it managed to keep momentum moving in the right direction? Our number-cruncher, Barry Dudley of Green Square, suggests not.
16h ago
From thedrum.com
From apples to ads: how retailers can build successful retail media offerings
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Retail media is experiencing a boom, says Anders Hjorth of EPAM Continuum. The shift to advertising can require a lot from retailers, who could do worse than follow these key steps.
16h ago
From thedrum.com
Why it’s time to go beyond customer acquisition
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Read this guide to learn targeted engagement tactics that will activate your new customers.
16h ago
From thedrum.com
Prompting the future: is AI expanding creativity for everyone?
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As emerging tech rapidly redefines creativity for a new era, are marketers taking advantage of the new toolbox at their disposal?
17h ago
From thedrum.com
Media 24’s Tasmia Ismail in conversation
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Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, he sits down with Tasmia Ismail, the general manager of Media 24 in South Africa.
19h ago
From thedrum.com
The nuanced art of working with celebrities on purposeful partnerships is changing
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Celebrity endorsements are nothing new, nor are famous faces backing good causes. But, says Jenny Bust of Revolt, there’s a right way for brands to ensure these partnerships are successful.
20h ago
From thedrum.com
Ad of the Day: Sister travels through a lifetime of memories in John Lewis Christmas film
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It’s the third and final chapter of the retailer’s festive trilogy by Saatchi & Saatchi, soundtracked by the suitably nostalgic Sonnet by The Verve.
21h ago
From thedrum.com
How John Lewis looked to bring “heart, trauma and love” to eagerly awaited Christmas ad
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The Drum joined the retailer and its agency Saatchi & Saatchi for an exclusive private screening to hear about the pressure and privilege of making Christmas’s most anticipated ad.
on Thu, 1AM
From thedrum.com
Sister travels through a lifetime of memories in John Lewis Christmas film
1 2
It’s the third and final chapter of the retailer’s festive trilogy by Saatchi & Saatchi, soundtracked by the suitably nostalgic Sonnet by The Verve.
on Thu, 1AM
From thedrum.com
How Spotify won over media planners using... Excel spreadsheets
1 2
Winning The Drum Awards for Content in the B2B category was a campaign called 'Spreadbeats' by Spotify and agency partner FCB NY. Here is the award-winning case study.
on Thu, 1AM
From thedrum.com
AB InBev’s unique F1 race cemented a beer brand’s place in culture
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Winning The Drum Awards for Content in the Sports category was AB InBev and FCB New York for the 'Lap of Legends' campaign to promote the drink giant's Michelob Ultra beer brand. Here is the award-winning case study.
on Thu, 12AM
From thedrum.com
Newcastle United’s drone show reached 1bn people in 162 countries - here’s how
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Winning The Drum Awards for Content in the Technology category was a campaign called ‘We’re Back’ by Newcastle United and the team's sponsor Sela. Here is the award-winning case study.
on Thu, 12AM
From thedrum.com
All of the winners from The Drum Awards for Content 2024
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FCB Chicago took the Grand Prix for its work with Dramamine, while FCB New York received the President’s Award with ‘Lap of Legends’ for Michelob Ultra.
on Wed, 10PM
From thedrum.com
Revealed: The Drum Awards for PR winners 2024
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/profile/golinGolin took the Grand Prix with ‘The Misheard Version’ for Specsavers, while Sela received the President’s Award for ‘Unsilence the Crowd,’ its work with Newcastle United.
on Wed, 9PM
From thedrum.com
Genexa’s ‘Mama Bear’ spot calls for cleaner medicine options for health-conscious parents
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The commercial, narrated by Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy purchasing choices for their families – even in the medicine aisle.
on Wed, 9PM
From thedrum.com
Touchdown savings: Snoop Dogg & Patrick Mahomes call the plays on T-Mobile’s holiday deals
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The rap legend and NFL star join forces for T-Mobile’s holiday promos, featuring the Apple Intelligence-powered iPhone 16.
on Wed, 9PM
From thedrum.com
Why Boots Hearingcare listened to Journey Further’s advice on online bookings
1 2
Winning Gold at The Drum Awards for Media in the Paid Search category is Journey Further with their work that helped Boot Hearingcare transform booking availability through strategic data-driven digital marketing. Here is the award-winning case study.
on Wed, 6PM
From thedrum.com
How PHD UK used media to show the world that The V&A has something for everyone
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Winning a coveted Gold at The Drum Awards for Media in the Travel and Tourism category is PHD UK for its engaging ‘If You're Into It’ campaign for The V&A, which proved there is something there for everyone. Here is the award-winning case study.
on Wed, 4PM
From thedrum.com
Keeping it in the family, a winning formula to building Beko’s brand credibility
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Scooping Gold at The Drum Awards for Media in the Campaign (over $1m) category is Arcelik for its client Beko with its innovative and sustainable Beko Inheritance campaign. Here is the award-winning case study.
on Wed, 4PM
From thedrum.com
The ultimate guide to advertising on CTV in EMEA
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Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA, in a new report from StackAdapt.
on Wed, 3PM
From thedrum.com
EE unveils fast-paced gaming ad featuring Danny Aarons and Imangelikaa
1 2
The Saatchi & Saatchi spot, ‘Battle Stations,’ is set to Underworld’s Cowgirl tune.
on Wed, 1PM
From thedrum.com
Ad of the Day: Le Chameau goes for a romantic festive walk in Christmas spot
1 2
London agency Calling worked with the French wellington boot brand.
on Wed, 11AM
From thedrum.com
‘This is a rocket ship, and it’s not slowing down’ – things we heard at YouTube Festival
1 2
From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling, the YouTube Festival revealed how brands can drive real results by balancing emotional engagement and cutting-edge measurement.
on Wed, 10AM
From thedrum.com
Toyota’s star-studded ad, ‘We Roll Deep Anthem,’ unites NFL fans with culture & excitement
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Crafted by Saatchi & Saatchi, Toyota’s new campaign unites NFL icons like Brock Purdy, Eli Manning and Michael Pittman Jr., while its vehicles make subtle cameos throughout.
on Sep 5
From thedrum.com
Best Buy’s ‘spokeshologram’ interrupts NBC Universal broadcast during NFL season opener
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Watch iconic hosts Mike Tirico, Maria Taylor and Chris Simms get a surprise visit from Best Buy’s holographic hero, Gram, during the opening game of NFL season.
on Sep 5
From thedrum.com
YouTube is debuting tech to help creators detect AI deepfakes of themselves
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The two new tools are the latest effort to help mitigate the harms – and enhance the benefits – of AI-generated content.
on Sep 5
From thedrum.com
Nvidia share price rocked by DOJ subpoena – but its reputation remains secure
1 2
Experts say it’ll take more than a federal probe to knock the chipmaker from its perch at the pinnacle of the AI industry.
on Sep 4
From thedrum.com
Alexander Skarsgård shows off Calvin Klein’s autumn edge in latest fashion showcase
1 2
The True Blood star continues Calvin Klein’s tradition of sultry advertising with a Fall 2024 campaign that melds sensuality with a relaxed, woodsy charm.
on Sep 4
From thedrum.com
SEO isn’t dead – but your strategy needs to be sharper than ever
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Generative AI and other advancements present new challenges and opportunities, says Chris Attewell at Search Laboratory. It’s time to re-invest in SEO.
on Wed, 2PM
From thedrum.com
Entertainment or exploitation? The ups and downs of TikTok gifts
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Tony Cuthbertson is not one to look a gift horse in the mouth, but this time, he makes an exception to explain TikTok’s gifting feature.
on Wed, 2PM
From thedrum.com
TV 2.0: Driving measurable business outcomes
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TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands wanted to reach large audiences, and all they needed to do was choose among a group of three to four networks and maybe 10 to 20 major programs.
on Wed, 1PM
From thedrum.com
With COP29 underway, here’s how European event leaders can achieve net zero
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The events industry must play its part in the drive towards net zero, says Jason Megson of Sparks and advisory board chair to industry body Isla. Here are five steps to help the sector focus its efforts.
on Wed, 11AM
From thedrum.com
Folklore, nature and Irish poetry at the heart of Le Chameau’s Christmas ad
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The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s Christmas ad and learn why they chose a poem from the 1800s to give it a modern twist.
on Wed, 1AM
From thedrum.com
How Ogilvy Honduras redefined a community of ‘Sky Fishers’
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Winning The Drum Awards for Social Purpose Community Engagement Gold is Regal Springs and Ogilvy Honduras with ‘Sky Fishers’. Here is the award-winning case study.
on Wed, 1AM
From thedrum.com
First openly transgender person makes NYC subway announcements
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Winning The Drum Awards for Social Purpose, PR For Good Gold is Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Project and agencies AREA 23 (IPG Health Company) and Weber Shandwick with ‘In Transit’. Here is the award-winning case study.
on Wed, 1AM
From thedrum.com
Why Ogilvy used pregnancy tests to detect testicular cancer
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Winning The Drum Awards for Social Purpose Healthcare and Pharma Gold is De Alba Cancer Foundation and Ogilvy Mexico/ Ogilvy Health NY with ‘Test-icles’. Here is the award-winning case study.
on Wed, 12AM
From thedrum.com
All of the winners from The Drum Awards for Social Purpose 2024
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Ogilvy UK took the Grand Prix for its work with the Mayor of London, while Dentsu Creative Amsterdam received the President’s Award for its work with KPN.
on Tue, 11PM
From thedrum.com
NPR, WSJ & The Guardian on how Trump’s return will impact the ad biz for publishers
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Major news outlets brace for ad sales & brand safety fallout with Trump’s second term on the horizon.
on Tue, 9PM