thedrum.com
From thedrum.com
Sister travels through a lifetime of memories in John Lewis Christmas film
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It’s the third and final chapter of the retailer’s festive trilogy by Saatchi & Saatchi, soundtracked by the suitably nostalgic Sonnet by The Verve.
on Thu, 1AM
From thedrum.com
How John Lewis looked to bring “heart, trauma and love” to eagerly awaited Christmas ad
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The Drum joined the retailer and its agency Saatchi & Saatchi for an exclusive private screening to hear about the pressure and privilege of making Christmas’s most anticipated ad.
on Thu, 1AM
From thedrum.com
Media 24’s Tasmia Ismail in conversation
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Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, he sits down with Tasmia Ismail, the general manager of Media 24 in South Africa.
17h ago
From thedrum.com
The ultimate guide to advertising on CTV in EMEA
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Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA, in a new report from StackAdapt.
on Wed, 3PM
From thedrum.com
Christmas 2024: watch all of the latest ads
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Welcome to The Drum’s 2024 Christmas campaign round-up. Here, you can watch and review the top ads from across the globe.
10h ago
From thedrum.com
Revealed: The Drum Awards for PR winners 2024
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/profile/golinGolin took the Grand Prix with ‘The Misheard Version’ for Specsavers, while Sela received the President’s Award for ‘Unsilence the Crowd,’ its work with Newcastle United.
on Wed, 9PM
From thedrum.com
All of the winners from The Drum Awards for Content 2024
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FCB Chicago took the Grand Prix for its work with Dramamine, while FCB New York received the President’s Award with ‘Lap of Legends’ for Michelob Ultra.
on Wed, 10PM
From thedrum.com
Why it’s time to go beyond customer acquisition
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Read this guide to learn targeted engagement tactics that will activate your new customers.
13h ago
From thedrum.com
Every winner from The Drum Awards for Agency Business 2024
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Unlimited, Manifest, Born Social and Sunday Treat all received Agency of the Year accolades in their respective categories.
2h ago
From thedrum.com
Prompting the future: is AI expanding creativity for everyone?
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As emerging tech rapidly redefines creativity for a new era, are marketers taking advantage of the new toolbox at their disposal?
14h ago
From thedrum.com
How Spotify won over media planners using... Excel spreadsheets
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Winning The Drum Awards for Content in the B2B category was a campaign called 'Spreadbeats' by Spotify and agency partner FCB NY. Here is the award-winning case study.
on Thu, 1AM
From thedrum.com
AB InBev’s unique F1 race cemented a beer brand’s place in culture
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Winning The Drum Awards for Content in the Sports category was AB InBev and FCB New York for the 'Lap of Legends' campaign to promote the drink giant's Michelob Ultra beer brand. Here is the award-winning case study.
on Thu, 12AM
From thedrum.com
Ad of the Day: Le Chameau goes for a romantic festive walk in Christmas spot
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London agency Calling worked with the French wellington boot brand.
on Wed, 11AM
From thedrum.com
How PHD UK used media to show the world that The V&A has something for everyone
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Winning a coveted Gold at The Drum Awards for Media in the Travel and Tourism category is PHD UK for its engaging ‘If You're Into It’ campaign for The V&A, which proved there is something there for everyone. Here is the award-winning case study.
on Wed, 4PM
From thedrum.com
How a switch to brand marketing is getting 20-year-olds through M&S’s doors
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Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home and clothing, reflects on three years of hard work to make the brand synonymous with style.
11h ago
From thedrum.com
Folklore, nature and Irish poetry at the heart of Le Chameau’s Christmas ad
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The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s Christmas ad and learn why they chose a poem from the 1800s to give it a modern twist.
on Wed, 1AM
From thedrum.com
EE unveils fast-paced gaming ad featuring Danny Aarons and Imangelikaa
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The Saatchi & Saatchi spot, ‘Battle Stations,’ is set to Underworld’s Cowgirl tune.
on Wed, 1PM
From thedrum.com
‘This is a rocket ship, and it’s not slowing down’ – things we heard at YouTube Festival
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From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling, the YouTube Festival revealed how brands can drive real results by balancing emotional engagement and cutting-edge measurement.
on Wed, 10AM
From thedrum.com
Keeping it in the family, a winning formula to building Beko’s brand credibility
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Scooping Gold at The Drum Awards for Media in the Campaign (over $1m) category is Arcelik for its client Beko with its innovative and sustainable Beko Inheritance campaign. Here is the award-winning case study.
on Wed, 4PM