#adtech
1
From ppc.land
X platform expands programmatic advertising access with lower CPMs
1 1
X platform broadens programmatic access through multiple DSPs while offering notably lower CPMs compared to competitors in the ad space.
#cpm #adtech #advertising #digitalmarketing #programmaticadvertising
on Dec 7
1
From ppc.land
Criteo unveils Strategic Growth Plans at Retail Media Investor update event
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Leading AdTech company Criteo presents long-term vision and AI-driven innovation strategy for retail media growth at investor event.
#AI #Criteo #adtech #innovation #retailmedia
on Nov 19
1
From ppc.land
Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse
1 1
Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
#adtech #innovid #mediaocean #advertising #digitalmarketing
on Nov 21
1
From ppc.land
From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows
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Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.
#adtech #tradedesk #venturaos #ctvadvertising #marketconcentration
on Nov 21
1
From ppc.land
Mediavine reduces in-content ad density by 54 percent in latest platform update
1 1
Mediavine announces significant changes to its ad platform, focusing on smaller formats and improved visual integration.
#adtech #addensity #mediavine #advertising #digitalmarketing
on Dec 7
1
From ppc.land
Adlook partners with FreeWheel to expand premium CTV and video ad inventory access
1 1
Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.
#ctv #adtech #digitalmarketing #videoadvertising #programmaticadvertising
on Dec 5
1
From ppc.land
IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring
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IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.
#adtech #iabtechlab #dataprivacy #privacycompliance #digitaladvertising
on Nov 10