From ppc.land
X platform expands programmatic advertising access with lower CPMs
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X platform broadens programmatic access through multiple DSPs while offering notably lower CPMs compared to competitors in the ad space.
#cpm #adtech #advertising #digitalmarketing #programmaticadvertising
on Dec 7
From ppc.land
Mediavine reduces in-content ad density by 54 percent in latest platform update
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Mediavine announces significant changes to its ad platform, focusing on smaller formats and improved visual integration.
#adtech #addensity #mediavine #advertising #digitalmarketing
on Dec 7
From ppc.land
Adlook partners with FreeWheel to expand premium CTV and video ad inventory access
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Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.
#ctv #adtech #digitalmarketing #videoadvertising #programmaticadvertising
on Dec 5
From ppc.land
Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse
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Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
#adtech #innovid #mediaocean #advertising #digitalmarketing
on Nov 21
From ppc.land
From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows
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Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.
#adtech #tradedesk #venturaos #ctvadvertising #marketconcentration
on Nov 21
From ppc.land
Criteo unveils Strategic Growth Plans at Retail Media Investor update event
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Leading AdTech company Criteo presents long-term vision and AI-driven innovation strategy for retail media growth at investor event.
#AI #Criteo #adtech #innovation #retailmedia
on Nov 19
From ppc.land
IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring
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IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.
#adtech #iabtechlab #dataprivacy #privacycompliance #digitaladvertising
on Nov 10
From pickr.com.au
3AW Afternoons: is your phone listening? – Pickr
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We've long wondered if our phones are listening to us, and now there's some sense of proof. How does this technology work? Pickr's Leigh Stark joins 3AW to talk an AdTech secret.
#3aw #adtech #mediaappearances
on Sep 6