From ppc.land
Viant launches certified partner program
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New partnership program brings together industry leaders to improve targeting and measurement capabilities for Connected TV advertising.
#viant #marketing #advertising #connectedtv #partnership
on Nov 27
From ppc.land
CTV emerges as key channel for B2B Marketing, new research shows
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LinkedIn and MAGNA Media Trials study reveals Connected TV's growing impact on B2B decision-maker engagement.
#connectedtv #mediatrials #b2bmarketing #decisionmakers #digitalmarketing
on Nov 17
From ppc.land
Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership
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Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.
#ctv #magnite #Streaming #advertising #connectedtv
on Nov 9