From ppc.land
Digital out-of-home advertising expands in Australian coworking spaces
2 2
New partnership between FRAMEN and VIOOH brings programmatic digital advertising to major Australian cities, targeting professional spaces.
#outofhome #coworkingspaces #marketingtrends #programmaticads #digitaladvertising
on Sat, 1AM
From ppc.land
Opera advertising arm receives top industry certification for security standards
1 1
Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.
#adsafety #operaads #tagplatinum #digitaladvertising #advertisingcertification
on Dec 9
From ppc.land
IAB Tech Lab releases framework for privacy-first digital advertising without IDs
1 1
New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.
#idless #iabtechlab #privacyfirst #digitaladvertising #advertisingguidance
on Dec 2
From ppc.land
Outbrain reports Q3 growth in profits despite revenue dip, Teads merger on track
1 1
Digital advertising platform Outbrain sees 5% increase in gross profit while advancing new video product and AI initiatives.
#outbrain #q3growth #teadsmerger #aiinitiatives #digitaladvertising
on Nov 13
From ppc.land
Azerion Group acquires Goldbach Austria, expanding digital advertising presence
1 1
Leading European digital media platform Azerion acquires Goldbach Austria, strengthening its position in DACH advertising market.
#dachmarket #azeriongroup #goldbachaustria #mediaacquisition #digitaladvertising
on Nov 11
From ppc.land
AppLovin shatters records with $1.2B Q3 Revenue as AI technology transforms digital advertising
1 1
Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.
#AI #applovin #q3results #revenuegrowth #digitaladvertising
on Nov 11
From ppc.land
JCDecaux reports strong Q3 growth driven by digital advertising and olympics impact
1 1
JCDecaux posts 10.9% revenue growth in Q3 2024, reaching €948.2M, boosted by digital advertising and Paris Olympics impact.
#jcdecaux #q3growth #olympics2024 #revenuegrowth #digitaladvertising
on Nov 10
From ppc.land
1 1
Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.
#ppc #adfraud #clickfraud #digitaladvertising #marketinganalytics
on Nov 10
From ppc.land
IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring
1 1
IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.
#adtech #iabtechlab #dataprivacy #privacycompliance #digitaladvertising
on Nov 10