#digitaladvertising
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From ppc.land
St Gallen's digital advertising landscape expands with 17 new digital ePanels
1 2
APG|SGA strengthens its advertising presence in St Gallen with installation of digital panels and F200 backlit spaces starting 2025.
#epanels #stgallen #digitaladvertising #marketinginnovation #AdvertisingTechnology
on Sun, 6AM
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From ppc.land
IAB Tech Lab unveils Content Taxonomy upgrade for programmatic CTV advertising
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New technical standards for digital advertising aim to streamline content classification and enhance bidstream efficiency.
#ctv #iabtechlab #contenttaxonomy #digitaladvertising #programmaticadvertising
on Sun, 8PM
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From ppc.land
Google updates platform policies with focus on privacy and emerging ad surfaces
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Major policy changes announced for Google's advertising platforms, covering privacy tech and new ad environments, effective February 2025.
#ppc #adtech #googleupdates #privacypolicy #digitaladvertising
on Wed, 7PM
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From ppc.land
Google updates misleading ad design policy to restrict standalone buttons in ads
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New policy aims to prevent deceptive button designs in image ads that lack clear context or have disproportionate prominence.
#ppc #adpolicy #onlineads #googleupdates #digitaladvertising
on Dec 11
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From ppc.land
Nielsen integrates TikTok data into cross-media measurement system for advertisers
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Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.
#tiktok #nielsen #marketingtools #digitaladvertising #socialmediamarketing
on Dec 8