#adtracking

From ppc.land

Google Analytics adds manual ad content support to custom channel groups analysis

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Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.

#ppc #adtracking #googleanalytics #digitalmarketing #marketinganalytics

on Dec 1

From lukaszolejnik.com

Biggest Privacy Erosion in 10 Years? On Google’s Policy Change Towards Fingerprinting

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While I once hoped 2017 would be the year of privacy, 2024 closes on a troubling note, a likely decrease in privacy standards across the web. I was surprised by the recent Information Commissioner’s Office post, which criticized Google’s decision to introduce device fingerprinting for...

#adtracking #surveillance #dataprotection #google #privacy

on Fri, 7PM