From ppc.land
X platform expands programmatic advertising access with lower CPMs
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X platform broadens programmatic access through multiple DSPs while offering notably lower CPMs compared to competitors in the ad space.
#cpm #adtech #advertising #digitalmarketing #programmaticadvertising
on Dec 7
From ppc.land
Adlook partners with FreeWheel to expand premium CTV and video ad inventory access
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Strategic partnership between Adlook and FreeWheel aims to enhance programmatic advertising through AI-powered targeting and optimization.
#ctv #adtech #digitalmarketing #videoadvertising #programmaticadvertising
on Dec 5
From ppc.land
PubMatic and DIGITS partner to transform local grocery retail media advertising
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Strategic partnership brings enterprise-level programmatic advertising capabilities to local grocery and convenience stores across the US.
#digits #pubmatic #retailmedia #localgrocery #programmaticadvertising
on Dec 5
From ppc.land
Xumo-PubMatic alliance expands programmatic CTV advertising capabilities
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New partnership enables advanced programmatic advertising across Xumo's streaming platform, reaching viewers through PubMatic's technology.
#ctv #Streaming #advertisingtech #digitalmarketing #programmaticadvertising
on Dec 5