From ppc.land
Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse
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Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
#adtech #innovid #mediaocean #advertising #digitalmarketing
on Nov 21
From ppc.land
Microsoft Advertising Platform integrates with Mediaocean for automated orders
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New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.
#ppc #mediaocean #digitalmarketing #marketingautomation #microsoftadvertising
on Dec 8