From 9to5mac.com
Threads is bringing ads to your feeds very soon - 9to5Mac
11 23
Meta’s Threads has seen a lot of success since its launch, and it’s ready to take a big next step: ads are coming soon to your Threads feeds.
#ads #meta #Mastodon #facebook #instagram #advertising #advertisement #advertisements #enshittification #threads
on Wed, 7PM
From theverge.com
Disney’s streaming business is finally finding its footing
7 7
The streaming industry is maturing.
#tv #disney #movies #Streaming #advertising
10h ago
From europa.eu
Commission fines Meta €797.72 million over abusive practices benefitting Facebook Marketplace
4 4
The European Commission has fined Meta €797.72 million for breaching EU antitrust rules by tying its online classified ads service Facebook Marketplace to its personal social network Facebook and by imposing unfair trading conditions on other online classified ads service providers.
#fine #online #internet #advertising #competition #marketplace #Europeancommission #eu #facebook #antitrust
10h ago
From thedrum.com
How John Lewis looked to bring “heart, trauma and love” to eagerly awaited Christmas ad
2 2
The Drum joined the retailer and its agency Saatchi & Saatchi for an exclusive private screening to hear about the pressure and privilege of making Christmas’s most anticipated ad.
on Thu, 1AM
From thedrum.com
Sister travels through a lifetime of memories in John Lewis Christmas film
2 2
It’s the third and final chapter of the retailer’s festive trilogy by Saatchi & Saatchi, soundtracked by the suitably nostalgic Sonnet by The Verve.
on Thu, 1AM
From thedrum.com
Every winner from The Drum Awards for Agency Business 2024
1 1
Unlimited, Manifest, Born Social and Sunday Treat all received Agency of the Year accolades in their respective categories.
2h ago
From thedrum.com
IPG, Unilever and Ogilvy dominate at The Drum Awards Festival 2024 Grand Finale
1 1
At the final show of The Drum Awards Festival 2024, we find out who took Holding Company of the Year, Network Agency of the Year, Advertiser of the Year and Independent Agency of the Year.
3h ago
From thedrum.com
S’Auntie Claus is here: Chloe Bailey brings ‘Cool Aunt’ vibes to Carter’s holiday campaign
1 1
The singer and IRL auntie makes the perfect partner for the children’s apparel company, which seeks to connect with family members beyond parents in its holiday ad campaign.
4h ago
From youtube.com
1 1
Bekijk je favoriete video's, luister naar de muziek die je leuk vindt, upload originele content en deel alles met vrienden, familie en anderen op YouTube.
#tvad #aviation #michigan #kalamazoo #nostalgia #advertising #commercials
8h ago
From thedrum.com
Why Krow Group CEO John Quarrey spends half the salary budget on creatives
1 1
In the creative versus tech battle that many agencies and brands are embroiled in, John Quarrey puts himself clearly in creative’s corner. In this installment of How I Run My Agency, he explains how he puts his money where his mouth is.
10h ago
From thedrum.com
Christmas 2024: watch all of the latest ads
1 1
Welcome to The Drum’s 2024 Christmas campaign round-up. Here, you can watch and review the top ads from across the globe.
10h ago
From thedrum.com
How a switch to brand marketing is getting 20-year-olds through M&S’s doors
1 1
Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home and clothing, reflects on three years of hard work to make the brand synonymous with style.
11h ago
From thedrum.com
How can agencies benchmark the quality of all their creative and strategic work?
1 1
As the saying goes, agencies are only as good as their last job; none can afford a slip in the quality of its output. In this week’s installment of Agency Advice, we ask agencies how they keep standards high.
12h ago
From thedrum.com
Why it’s time to go beyond customer acquisition
1 1
Read this guide to learn targeted engagement tactics that will activate your new customers.
13h ago
From thedrum.com
Prompting the future: is AI expanding creativity for everyone?
1 1
As emerging tech rapidly redefines creativity for a new era, are marketers taking advantage of the new toolbox at their disposal?
14h ago
From thedrum.com
Media 24’s Tasmia Ismail in conversation
1 1
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. Today, he sits down with Tasmia Ismail, the general manager of Media 24 in South Africa.
17h ago
From thedrum.com
Ad of the Day: Sister travels through a lifetime of memories in John Lewis Christmas film
1 1
It’s the third and final chapter of the retailer’s festive trilogy by Saatchi & Saatchi, soundtracked by the suitably nostalgic Sonnet by The Verve.
18h ago
From shumai.xyz
1 1
Dim Sum for the Fediverse.
#threads #Mastodon #facebook #instagram #advertising #advertisement
21h ago
From thedrum.com
How Spotify won over media planners using... Excel spreadsheets
1 2
Winning The Drum Awards for Content in the B2B category was a campaign called 'Spreadbeats' by Spotify and agency partner FCB NY. Here is the award-winning case study.
on Thu, 1AM
From thedrum.com
AB InBev’s unique F1 race cemented a beer brand’s place in culture
1 2
Winning The Drum Awards for Content in the Sports category was AB InBev and FCB New York for the 'Lap of Legends' campaign to promote the drink giant's Michelob Ultra beer brand. Here is the award-winning case study.
on Thu, 12AM
From thedrum.com
Newcastle United’s drone show reached 1bn people in 162 countries - here’s how
1 2
Winning The Drum Awards for Content in the Technology category was a campaign called ‘We’re Back’ by Newcastle United and the team's sponsor Sela. Here is the award-winning case study.
on Thu, 12AM
From thedrum.com
All of the winners from The Drum Awards for Content 2024
1 2
FCB Chicago took the Grand Prix for its work with Dramamine, while FCB New York received the President’s Award with ‘Lap of Legends’ for Michelob Ultra.
on Wed, 10PM
From thedrum.com
Revealed: The Drum Awards for PR winners 2024
1 2
/profile/golinGolin took the Grand Prix with ‘The Misheard Version’ for Specsavers, while Sela received the President’s Award for ‘Unsilence the Crowd,’ its work with Newcastle United.
on Wed, 9PM
From thedrum.com
Genexa’s ‘Mama Bear’ spot calls for cleaner medicine options for health-conscious parents
1 2
The commercial, narrated by Nikki Reed, strives to appeal to parents who feel a growing responsibility to make healthy purchasing choices for their families – even in the medicine aisle.
on Wed, 9PM
From thedrum.com
Touchdown savings: Snoop Dogg & Patrick Mahomes call the plays on T-Mobile’s holiday deals
1 2
The rap legend and NFL star join forces for T-Mobile’s holiday promos, featuring the Apple Intelligence-powered iPhone 16.
on Wed, 9PM
From thedrum.com
Why Boots Hearingcare listened to Journey Further’s advice on online bookings
1 2
Winning Gold at The Drum Awards for Media in the Paid Search category is Journey Further with their work that helped Boot Hearingcare transform booking availability through strategic data-driven digital marketing. Here is the award-winning case study.
on Wed, 6PM
From thedrum.com
How PHD UK used media to show the world that The V&A has something for everyone
1 2
Winning a coveted Gold at The Drum Awards for Media in the Travel and Tourism category is PHD UK for its engaging ‘If You're Into It’ campaign for The V&A, which proved there is something there for everyone. Here is the award-winning case study.
on Wed, 4PM
From thedrum.com
Keeping it in the family, a winning formula to building Beko’s brand credibility
1 2
Scooping Gold at The Drum Awards for Media in the Campaign (over $1m) category is Arcelik for its client Beko with its innovative and sustainable Beko Inheritance campaign. Here is the award-winning case study.
on Wed, 4PM
From thedrum.com
The ultimate guide to advertising on CTV in EMEA
1 2
Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA, in a new report from StackAdapt.
on Wed, 3PM
From thedrum.com
EE unveils fast-paced gaming ad featuring Danny Aarons and Imangelikaa
1 2
The Saatchi & Saatchi spot, ‘Battle Stations,’ is set to Underworld’s Cowgirl tune.
on Wed, 1PM
From thedrum.com
Ad of the Day: Le Chameau goes for a romantic festive walk in Christmas spot
1 2
London agency Calling worked with the French wellington boot brand.
on Wed, 11AM
From thedrum.com
‘This is a rocket ship, and it’s not slowing down’ – things we heard at YouTube Festival
1 2
From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling, the YouTube Festival revealed how brands can drive real results by balancing emotional engagement and cutting-edge measurement.
on Wed, 10AM
From thedrum.com
Folklore, nature and Irish poetry at the heart of Le Chameau’s Christmas ad
1 2
The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s Christmas ad and learn why they chose a poem from the 1800s to give it a modern twist.
on Wed, 1AM
From thedrum.com
Toyota’s star-studded ad, ‘We Roll Deep Anthem,’ unites NFL fans with culture & excitement
1 1
Crafted by Saatchi & Saatchi, Toyota’s new campaign unites NFL icons like Brock Purdy, Eli Manning and Michael Pittman Jr., while its vehicles make subtle cameos throughout.
on Sep 5
From x.com
3rd-Party Brand Safety Measurement Is Now Live
1 1
Our brand safety measurement solutions with industry leaders DoubleVerify and Integral Ad Science are now generally available to advertising customers based in the US.
#x #business #SocialMedia #advertising #partnerships #themoreyouknow
on Sep 5
From socialmediatoday.com
DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety
1 1
DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.
#x #business #SocialMedia #advertising #partnerships #themoreyouknow
on Sep 5
From variety.com
Twitter Tries to Lure Advertisers Back With New Brand Safety Partnerships
1 1
Twitter inked deals with DoubleVerify and IAS aimed at giving advertisers tools to quantify and analyze the brand safety of ad campaigns.
#x #business #SocialMedia #advertising #partnerships #themoreyouknow
on Sep 5
From thedrum.com
Best Buy’s ‘spokeshologram’ interrupts NBC Universal broadcast during NFL season opener
1 1
Watch iconic hosts Mike Tirico, Maria Taylor and Chris Simms get a surprise visit from Best Buy’s holographic hero, Gram, during the opening game of NFL season.
on Sep 5
From qz.com
Elon Musk's X will keep bleeding ad dollars next year
1 1
More than a quarter of marketers plan to slash spending, as trust in the social media platform's ads has fallen considerably since Musk bought it
#tech #business #internet #SocialMedia #advertising
on Sep 5
From thedrum.com
YouTube is debuting tech to help creators detect AI deepfakes of themselves
1 1
The two new tools are the latest effort to help mitigate the harms – and enhance the benefits – of AI-generated content.
on Sep 5
From thedrum.com
Nvidia share price rocked by DOJ subpoena – but its reputation remains secure
1 2
Experts say it’ll take more than a federal probe to knock the chipmaker from its perch at the pinnacle of the AI industry.
on Sep 4
From thedrum.com
Alexander Skarsgård shows off Calvin Klein’s autumn edge in latest fashion showcase
1 2
The True Blood star continues Calvin Klein’s tradition of sultry advertising with a Fall 2024 campaign that melds sensuality with a relaxed, woodsy charm.
on Sep 4
From itsfoss.com
This Company Says It Uses Your Phone's Mic to Serve Ads for Facebook, Google, and More
1 17
Creepy behavior confirmed.
#mic #spy #meta #voice #amazon #privacy #facebook #instagram #bigbrother #advertising
on Sep 2
